Director of New Products
San Francisco Bay Area
Brightseed believes that food should nourish. We believe that plants have the answers to many diet-caused chronic illnesses and we have built the tools to find them. Using machine learning to bring nature’s intelligence to life, we discover naturally occurring compounds with proven clinical benefits for health and incorporate them into everyday foods. Magellan, our first major discovery, helps restore metabolic health especially benefiting those individuals at heightened risk for developing metabolic diseases such as diabetes.
At Brightseed, we are committed to achieving transformative results with a team-first mentality. Above all, we seek team members who are truth-seeking and trusting. This means we hold ourselves and each other accountable in our quest for groundbreaking knowledge. We are also a highly collaborative team that prioritizes shared goals over individual tasks. As such, we share workload, information and feedback generously and look out for each other’s wellbeing. Ultimately, we realize that achieving our purpose of improving lives through nutrition will take our collective intelligence and efforts.
Our founders have a distinguished, 30+ year track record in groundbreaking scientific research and translation of discoveries into commercially successful products.
You are an accomplished and experienced business unit leader or product manager who relishes the challenge of launching a transformative new product. You will be responsible for taking Brightseed’s first discovery, Magellan, to market as a key ingredient in partnership with food, beverage or supplements companies. In this role, you will own the product concept, define consumer and channel market messaging, drive commercial terms, establish pricing strategy, lead partner discussions and manage the growth of the business line once it is established.
By leading the commercialization of Magellan you will not only be responsible for the success of a single product line, but you will also write the playbook for commercializing the series of Brightseed discoveries that are coming down the discovery pipeline.
In particular, you will:
Define target Magellan consumers and market channel influencers
Dive into market research to define the target consumer that benefits from Magellan’s health properties, as well as the health care professionals that guide and influence them
Identify claims that the target consumer desires, and work with our Medical Affairs team to incorporate them into product messaging, designing the relevant pre-clinical and clinical trials roadmap
Create material that conveys Magellan’s benefits to the target consumers and health care professionals who recommend health and wellness products
Define go to market strategy
Research the ingredient, food and beverage market landscape to identify target product development partners to take Magellan to market
Perform and maintain updated competitive landscape analyses to determine our key points of differentiation
Create and manage a pipeline of potential partner conversations
Capture all findings and progress in compelling slides to support business development and financing activities
Negotiate collaborative development terms with potential product development partners
Create a compelling ingredient and product
Define Magellan’s target ingredient and product functionality parameters, in conjunction with our Process Engineering and Medical Affairs team
Execute proof of concept tests to validate functionality, consumer response and preferences, technical scale up process, etc.
Manage Magellan P&L
Define pricing of ingredient and IP royalty terms, working in conjunction with our Process Engineering team and counsel
Project manage product development collaborations with key partners
After a successful launch in partnership with a dietary supplements or food and beverage company, chart the growth for the Magellan business line
10+ years’ experience taking innovative products to market preferably in the ingredient, nutrition, dietary supplements, flavors and fragrances, food and beverage industries
Proven track record in establishing successful commercial partnerships
Deep knowledge of the food industry players and dynamics
Domain knowledge and experience with products that deliver health benefits
Nutritional education or R&D experience a plus
This role will report to the Co-founder and COO.
Brightseed offers competitive compensation, employee benefits along with an attractive equity package commensurate with candidate qualifications.